Hardcover: 160 pages
Publisher: Beckett Publications; 1st edition (September 15, 2000)
Product Dimensions: 0.5 x 8 x 10.8 inches
Shipping Weight: 1.4 pounds
Average Customer Review: 4.3 out of 5 stars See all reviews (6 customer reviews)
Best Sellers Rank: #135,617 in Books (See Top 100 in Books) #5 in Books > Crafts, Hobbies & Home > Antiques & Collectibles > Advertising > Coca-Cola #73 in Books > Crafts, Hobbies & Home > Antiques & Collectibles > Antiques Care & Reference > Reference #176 in Books > Reference > Encyclopedias & Subject Guides > Antiques & Collectibles
How refreshing to see a beautifully produced collector's book. From my experience publishers that cover this market don't seem to bother with book design, strange really because it costs no more to design well as badly.This lovely book has hundreds of Coke Santas all presented as cutouts with a drop shadow on every picture to give the impression that they are floating on the page.Haddon Sundblom created the Coke Santa and every one is included, pages eighteen to forty-two show his paintings from 1932 to 1964, also including the variations he did for some years. The rest of the book has examples of how his work (and others) was used to sell the drink each Christmas season. Chapters are devoted to store cardboard cutouts, advertising, calendars, figurines, dolls and finally miscellaneous Santa collectibles. All the pictures have captions, with a date and a dollar value. Amazingly some of the store free-standing cutouts from the thirties are valued up to $1500, not surprising I guess because how many managers would bother keeping a piece of cardboard promoting a fizzy drink for Christmas.This book is much better than a previous one I reviewed, 'Dream of Santa' by Barbara Charles, it featured the work of Sundblom and had a well printed picture for each year (except 1941, 57 and 63) but no other advertising material.If you collect Coke Santas or just like to look at the great man you will enjoy this book.
I was a bit disappointed that a lot of items were calendars and cardboard cut-outs. Items from the 1990s included plates and mugs. Only a few items were from the late 90s. I don't believe it was clear that this book was printed in the year 2000. My suggestion would be to make the publishing date clear. I have many items past the year 2000, - nearly a 16 year gap, which I cannot reference.
Coca-cola Santa images are the best vintage images around and if you like that the book is the book to buy. My only disappointment is that there are 2-3 pictures per page so the pics are smaller. This 'offical guide' should have had full page pictures of their Santa posters. Chapters include painting (posters?), advertizing, cutouts, calendars, figures and other Santa collectables (all great classic stuff). This book is better than Icons Chritmas Vintage Holiday Graphics.
Coca-Cola Collectible Santas: Official Coca-Cola Collectors Series Coca-Cola Collectible Bean Bags & Plush (Collector's Guide to Coca Cola Items Series) Petretti's Coca-Cola Collectibles Price Guide (Warman's Coca-Cola Collectibles: Identification & Price Guide) Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia of Coca-Cola Collectibles, 12th B.J. Summers Guide to Coca-Cola Seventh Edition (B. J. Summers' Guide to Coca-Cola: Identifications, Current Values, Circa Dates) B. J. Summers' Guide To Coca-Cola (B J Summer's Guide to Coca Cola Identification) Coca-Cola: The Collector's Guide to New and Vintage Coca-Cola Memorabilia Vintage Coca-cola Machines a Price and Identification Guide to Collectible Coolers and Machines Coca-Cola Trays (Schiffer Book for Collectors) Collectors Guide To Coca-Cola Items: Vol. II (Volume 2) Carving Folk Art Figures: Patterns & Instructions for Angels, Moons, Santas, and More! Collectible Cups & Saucers (Collectible Cups & Saucers Book) Collectible Souvenir Spoons Identification (Collectible Souvenir Spoons: Identification & Values) Modern Collectible Tins (Modern Collectible Tins: Identification & Values) Coca-Cola: A History in Photographs, 1930-1969 (Iconografix Photo Archive Series) Elvis, Jesus and Coca-Cola (Kinky Friedman Novels (Paperback)) Coca-Cola Wall Calendar (2016) Warman's Coca Cola Collectibles: Identification And Price Guide B.J. Summers' Pocket Guide to Coca-Cola Warman's Coca-Cola Field Guide: Values and Identification (Warman's Field Guide)