File Size: 49308 KB
Print Length: 648 pages
Publisher: Krause Publications; 12 edition (November 21, 2008)
Publication Date: November 21, 2008
Sold by: Digital Services LLC
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Lending: Not Enabled
Enhanced Typesetting: Enabled
Best Sellers Rank: #618,215 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #18 in Books > Crafts, Hobbies & Home > Antiques & Collectibles > Advertising > Coca-Cola #36 in Kindle Store > Kindle eBooks > Crafts, Hobbies & Home > Antiques & Collectibles > Americana #111 in Kindle Store > Kindle eBooks > Crafts, Hobbies & Home > Antiques & Collectibles > Popular Culture
This book has excellent pictures and wide range of coverage - more than in any of the prior editions.I did find some inconsistancies in item pricing (Litchfield bottle pg 398 - $70 and same item pg 400 - $55, pg 152 item pcs108.000 - $1300 and same item pcs108.000 pg 87 - $1000). Given that this book has become the "bible" for Coca-Cola collecting - these inconsistancies can cause some problems...I could overlook some of the pricing errors - heck there's thousands and thousands of items and no one is perfect. But the real problem I have is how high the prices are for all of the items.Let me get on my soapbox for a minute and conclude by saying that I've been collecting 1890's - 1930's Coca Cola items for the past 20 years and have acquired a pretty extensive collection. I have to say that in my humble opinion the prices that are in this book are dangerously overstated - perhaps in an attempt to help us older guys as we approach retirement. Afterall, we are the one's that acquired the vintage, quality items inexpensively in the early days... In the end I'm not sure its working -- in fact I think the prices have begun to fall!!! One only has to look at the prices being realized on auction sites like ebay to see what I mean - even the "near mint" items don't even come close to the prices in the 10th edition, let alone those in the 11th. Many desirable items have no activity because of greedy sellers that set minimum prices that are out of sync with demand.I think the high pricing in guides like this actually harms the market, since most collectors can no longer afford the older, quality items.
OK - so it's been almost ten years since my post on the last edition and a lot has happened to the Coca-Cola collectable marketplace. My ending comments on the market collapsing and the price points being at those of the guides from the 70's has occurred. But that is not all bad, as there has never been a better time for getting in the market as a COLLECTOR and a person that appreciates the heritage and sheer quality of vintage coca-cola memorabilia. A lot of great pieces are surfacing at more affordable prices and hopefully many new people are getting into the hobby. It is a GREAT time to join-in the fun of vintage Coca Cola memorabilia. So jump on in!Now for my thoughts on Allan's latest book. First off - thanks Allan for re-issuing a new guide and helping to keep the vintage market going. This book continues to be the ONLY book on the subject, and Allan continues with his pattern of putting out the best collectors guide on any subject around. Pictures are high quality and the coverage (though a bit less than prior editions) is still incredible. For a reference guide - this is THE book you want. As a price guide - it is another story.Unfortunately - Allan's prices continue to be out of sink with the market - so first and foremost don't rely on them at all. If you have a piece to sell - you'll be a bit disappointed if you think you can get anywhere near the prices in the guide. As always the mint and near mint items continue to maintain their value and in some instance can approach Allan's prices but in general even those items tend to be available at 50% - 60% of the prices in the guide. As for the items below near-mint - those can typically be obtained at 20% - 30% of the guide prices.
Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia of Coca-Cola Collectibles, 12th Petretti's Coca-Cola Collectibles Price Guide (Warman's Coca-Cola Collectibles: Identification & Price Guide) B.J. Summers Guide to Coca-Cola Seventh Edition (B. J. Summers' Guide to Coca-Cola: Identifications, Current Values, Circa Dates) B. J. Summers' Guide To Coca-Cola (B J Summer's Guide to Coca Cola Identification) Coca-Cola: The Collector's Guide to New and Vintage Coca-Cola Memorabilia Coca-Cola Collectible Bean Bags & Plush (Collector's Guide to Coca Cola Items Series) Coca-Cola Collectible Santas: Official Coca-Cola Collectors Series Petretti's Soda Pop Collectibles Price Guide Warman's Coca Cola Collectibles: Identification And Price Guide Price Guide to Coca-Cola Collectibles Beckett Racing Collectibles & Die-Cast Price Guide (Beckett Racing Collectibles and Die-Cast Price Guide) Beckett Racing Collectibles Price Guide (Beckett Racing Collectibles and Die-Cast Price Guide) Warman's World War II Collectibles: Identification and Price Guide (Warman's World War II Collectibles: Identification & Price Guide) Beckett Racing Collectibles and Die-Cast Price Guides (Beckett Racing Collectibles Price Guide) Vintage Coca-cola Machines a Price and Identification Guide to Collectible Coolers and Machines Top25 Best Sale Higher Price in Auction - Coke Coca-Cola Encyclopedia of Pepsi-Cola Collectibles The Encyclopedia of Pepsi-Cola Collectibles Beckett Racing Price Guide and Alphabetical Checklist (Beckett Racing Collectibles and Die-Cast Price Guide, 7) Warman's Coca-Cola Field Guide: Values and Identification (Warman's Field Guide)