Hardcover: 240 pages
Publisher: AMACOM (January 28, 2009)
Product Dimensions: 9.1 x 6.3 x 1 inches
Shipping Weight: 1.2 pounds
Average Customer Review: 4.9 out of 5 stars See all reviews (18 customer reviews)
Best Sellers Rank: #1,862,323 in Books (See Top 100 in Books) #95 in Books > Health, Fitness & Dieting > Diets & Weight Loss > American Heart Association #1857 in Books > Business & Money > Small Business & Entrepreneurship > Nonprofit Organizations & Charities #13469 in Books > Business & Money > Management & Leadership > Leadership
I have known and occasionally worked with Cass Wheeler during his tenure as CEO of the American Heart Association and finally decided to read his book, "You've Got to Have Heart" on how to manage and grow nonprofit organizations. The book covered everything from staff and volunteer development to budgeting to how to organize to lobby for public policies to promote public health. He builds everything around clarity of thought on what you organization seeks to accomplish to promote the public good. This seems like a simple idea, but it is one that many nonprofits - including both small NGOs and the huge University of California that I have been associated with - sometimes forget in the struggle for funding and internal organizational politics. Wheeler makes a strong case that such a focus can help push beyond these problems.But the most interesting and challenging idea is Wheeler's idea of a "breakthrough goal" designed to push the organization to accomplish something that "you may previously thought to be impossible." Such a goal needs to be rooted in a clear understanding of the organization's its mission and core values and provides a rallying point and metric against which tactical decisions can be measured. Wheeler gives several examples of such goals (landing a man on the moon) and makes the point that even if the organization falls short, the effort will often lead to accomplishments well beyond what could be accomplished with incremental muddling forward.
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