Paperback: 272 pages
Publisher: Vintage; Reprint edition (January 8, 2008)
Product Dimensions: 5.2 x 0.6 x 8 inches
Shipping Weight: 7 ounces (View shipping rates and policies)
Average Customer Review: 3.6 out of 5 stars See all reviews (59 customer reviews)
Best Sellers Rank: #66,117 in Books (See Top 100 in Books) #5 in Books > Engineering & Transportation > Engineering > Aerospace > Aircraft Design & Construction #7 in Books > Engineering & Transportation > Engineering > Civil & Environmental > Transportation #18 in Books > Engineering & Transportation > Transportation > Aviation > Commercial
Common wisdom states that Boeing is a commercial airline powerhouse, manufacturing the world's best planes with state of the art manufacturing processes, led by a first rate management staff. On the other side is Airbus, a bit-player whose survival has only been sustained via state-supported welfare programs, whose sponsors pour endless funds into this money-losing effort. In Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business, John Newhouse shows how both perceptions are erroneous. Boeing is far from being the world-class company most perceive it to be, and Airbus in fact makes some pretty good airplanes.The issue of Boeing vs. Airbus is one with significant consequences, and with a significant amount of interviewing and research, John Newhouse has written a fascinating and rewarding work on this most important topic.For anyone with an interest in the aviation industry, Boeing Versus Airbus is a most enjoyable and fascinating book. In chapter after chapter, the book details what goes on behind the door or Boeing and Airbus.Newhouse lays it on the table in chapter 1 when he notes that when Airbus outsold Boeing in 2004 and 2005, the root cause of this historic juxtaposition was that Boeing's troubles were the result of a number of factors; from their arrogance, a tendency to rest on their laurels, taking their customers for granted, combined with a corporate culture enmeshed in politics.Boeing then realized the depths of its problems and attempted to change its course. This, combined with bad-luck and mismanagement at Airbus, contributed to Airbus finding itself a distant number two in 2006. So much so that Airbus NA President Henri Courpron lamented that Airbus failed to manage being number one.
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