Paperback: 240 pages
Publisher: New World Library; First Printing edition (February 23, 2011)
Product Dimensions: 0.5 x 7 x 9 inches
Shipping Weight: 10.6 ounces (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars See all reviews (105 customer reviews)
Best Sellers Rank: #31,509 in Books (See Top 100 in Books) #43 in Books > Crafts, Hobbies & Home > Crafts & Hobbies > Reference #373 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship #9092 in Books > Reference
When I ordered this book, I was absolutely excited. I am a young professional looking to start my own art business, so I thought, "'The Right-Brain Business Plan'? That sounds perfect for me!" But as soon as I had a chance to look through the book when it came to my door, I realized that it was cheesy, condescending, and not at all what I had imagined.First of all: The majority of the visual exercises involve going through magazines and clipping out pictures that the reader is then encouraged to paste onto a sheet of paper to create a business plan. Are you serious? This takes me back to high school French class, when I had to create a poster about my favorite foods and activities. Magazines were an insufficient source of self-expression when I was 16, and they certainly are now.Secondly: On a purely aesthetically driven note, I thought the book was poorly designed. And I know, I know, that's kind of superficial of me to say, but come on, people. If you are trying to sell a book to visually-minded people about being visually-minded, it sure as hell better look pretty. As a graphic designer, I found myself cringing when I flipped the page and saw some of the layouts in this book.Third: I've always disliked the idea that artists struggle with numbers and big words. I am an artist who tutors physics and calculus on the side to make extra money, and I know plenty of artists who are intelligent, hardworking, and (mostly) organized. Unfortunately, this author tends to go with the view that, to cater to the creative, she should use cool catch phrases and appeal to our "hip" side.
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